Apple has reportedly changed the way its gadgets like the iPhone or iPad ship to consumers. Instead of shipping all hardware products from China or local warehouses, Apple will now replace them with the Apple Store network as a kind of warehouse and ship products directly from stores to consumers.
Reporting from Bloomberg, this change will benefit nearly 300 Apple stores in the United States and Canada to speed up local delivery for customers within a distance of up to 160 kilometers from the store location.
Apple’s new system appears to have started in several stores earlier this year, but will not be fully implemented until the launch of the iPhone 12 is a few days away.
Phone 12 is strongly suspected to be introduced by Apple on October 13 in the United States with 4 variants, namely the iPhone 12 Mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max.
As quoted by detikINET from The Verge, citing a report from Bloomberg, most of the changes in the delivery system are internal or not announced.
So in effect, customers cannot choose the store where their products are delivered. But still using retail stores to facilitate delivery to consumers can help reach new iPhones faster.
Especially in the current era of the COVID-19 pandemic where there are fewer face-to-face meetings in shops and people are also being asked to do activities at home, such an Apple system is expected to be the solution even though it has only been implemented in the US.